{"id":372,"date":"2026-09-26T15:30:00","date_gmt":"2026-09-26T15:30:00","guid":{"rendered":"https:\/\/influencers.network\/?p=372"},"modified":"2026-09-24T19:33:12","modified_gmt":"2026-09-24T19:33:12","slug":"influencer-rates-2026","status":"publish","type":"post","link":"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/","title":{"rendered":"How Much Do Influencers Charge in 2026? Rate Card by Tier"},"content":{"rendered":"<p class=\"wp-block-paragraph\">How much do influencers charge in 2026? As a baseline, a nano creator (1K\u201310K followers) typically charges $100\u2013500 per Instagram post and $200\u20131,000 per TikTok video, micro creators (10K\u201350K) sit around $500\u20135,000, and anyone above 500K followers starts at roughly $10,000 per deliverable, according to <a href=\"https:\/\/influencermarketinghub.com\/influencer-rates\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing Hub&#8217;s rate tracker<\/a>. Those ranges are wide on purpose: platform, format, usage rights, exclusivity and audience quality can double or halve a quote. This rate card breaks the numbers down by platform and tier, then shows how to sanity-check a price before you sign.<\/p>\n\n<div class=\"wp-block-group in-takeaways has-background\" style=\"border-radius:10px;border-left-color:#2a78d6;border-left-width:5px;border-left-style:solid;background-color:#f1f5fc;padding-top:20px;padding-right:24px;padding-bottom:12px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<label class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/label>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#key-takeaways\" >Key takeaways<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#how-much-do-influencers-charge-per-post-the-2026-rate-card\" >How much do influencers charge per post? The 2026 rate card<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#where-most-deals-actually-land\" >Where most deals actually land<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#the-three-pricing-models-behind-a-quote\" >The three pricing models behind a quote<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#1-follower-based-flat-fee\" >1. Follower-based flat fee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#2-engagement-based-pricing\" >2. Engagement-based pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#3-cpm-or-view-based-pricing\" >3. CPM or view-based pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#add-ons-that-change-the-price\" >Add-ons that change the price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#adjust-every-quote-for-fake-followers\" >Adjust every quote for fake followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#what-casino-and-betting-creators-charge\" >What casino and betting creators charge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#how-to-price-a-deal-in-five-steps\" >How to price a deal in five steps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#disclosure-is-part-of-the-price\" >Disclosure is part of the price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#frequently-asked-questions\" >Frequently asked questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#how-much-does-an-influencer-with-10000-followers-charge\" >How much does an influencer with 10,000 followers charge?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#is-tiktok-more-expensive-than-instagram\" >Is TikTok more expensive than Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#should-i-pay-per-post-or-per-view\" >Should I pay per post or per view?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/#are-usage-rights-included-in-an-influencers-rate\" >Are usage rights included in an influencer&#8217;s rate?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span>Key takeaways<span class=\"ez-toc-section-end\"><\/span><\/h3><ul class=\"wp-block-list\"><li>Per-post rates scale with tier: roughly $100\u20131,500 for nano, $500\u20135,000 for micro and $10,000+ for macro and mega creators, depending on platform.<\/li><li>TikTok and YouTube usually price above Instagram at the nano level; X is by far the cheapest platform per post.<\/li><li>About 55% of nano and micro deals and roughly 80% of UGC deals close under $500 (Influencer Marketing Hub, 2026).<\/li><li>Usage rights, paid-ad whitelisting and exclusivity are priced on top of the base fee, never assumed.<\/li><li>Adjust every quote for audience quality: up to 48% of followers in some tiers show signs of being inauthentic.<\/li><\/ul><\/div><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-much-do-influencers-charge-per-post-the-2026-rate-card\"><\/span>How much do influencers charge per post? The 2026 rate card<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">The table below consolidates the per-post ranges published by Influencer Marketing Hub (last updated July 2026). Treat them as market reference points, not price tags. Individual quotes vary with niche, engagement and deliverable, and top creators in each tier can charge well above the upper bound.<\/p>\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Tier (followers)<\/th><th>Instagram<\/th><th>TikTok<\/th><th>YouTube<\/th><th>X (Twitter)<\/th><\/tr><\/thead><tbody><tr><td>Nano (1K\u201310K)<\/td><td>$100\u2013500<\/td><td>$200\u20131,000<\/td><td>$500\u20131,500<\/td><td>$2\u2013100<\/td><\/tr><tr><td>Micro (10K\u201350K)<\/td><td>$500\u20135,000<\/td><td>$1,000\u20135,000<\/td><td>$1,000\u20135,000<\/td><td>$100\u2013500<\/td><\/tr><tr><td>Mid-tier (50K\u2013500K)<\/td><td>$5,000+<\/td><td>$5,000\u201310,000<\/td><td>$5,000\u201310,000<\/td><td>$500\u20131,000<\/td><\/tr><tr><td>Macro (500K\u20131M)<\/td><td>$5,000\u201310,000+<\/td><td>$10,000+<\/td><td>$10,000+<\/td><td>$1,000\u20135,000<\/td><\/tr><tr><td>Mega (1M+)<\/td><td>$10,000+<\/td><td>$10,000+<\/td><td>$10,000+<\/td><td>$5,000+<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/influencermarketinghub.com\/influencer-rates\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing Hub, Influencer Rates 2026<\/a>. Ranges are per post or per video, before usage rights and add-ons.<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Two patterns stand out. First, video platforms carry a premium at the bottom of the market: a nano YouTuber&#8217;s floor ($500) is five times a nano Instagrammer&#8217;s ($100), because a produced video takes far more work than a static post. Second, text-first X is an order of magnitude cheaper across every tier, which reflects lower production effort and lower perceived ad value.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"770\" src=\"https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v1.png\" alt=\"Entry-level rate per post by tier \u2013 Lower bound of published range, USD\" class=\"wp-image-367\" srcset=\"https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v1.png 1200w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v1-300x193.png 300w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v1-1024x657.png 1024w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v1-768x493.png 768w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v1-18x12.png 18w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v1-400x257.png 400w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v1-800x513.png 800w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"where-most-deals-actually-land\"><\/span>Where most deals actually land<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">&#8220;How much do influencers charge?&#8221; is only half the question; the other half is what brands actually end up paying. Headline ranges hide how skewed real spending is toward small creators. In the <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing Hub Benchmark Report 2026<\/a> (600+ respondents), around 55% of nano and micro partnerships were priced under $500, and about 80% of UGC deals came in under the same mark.<\/p>\n\n<p class=\"wp-block-paragraph\">Demand is also shifting down-market. 52.83% of brands plan to expand micro-influencer work and 51.43% nano, versus only 20.59% for macro creators. At the same time, 35.4% of respondents named rising creator costs as a top challenge, so the cheapest tiers are getting more competitive. For the wider picture, see our roundup of <a href=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-marketing-statistics-2026\/\">influencer marketing statistics for 2026<\/a>.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"690\" src=\"https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v2.png\" alt=\"Where influencer budgets are going\" class=\"wp-image-368\" srcset=\"https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v2.png 1200w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v2-300x173.png 300w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v2-1024x589.png 1024w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v2-768x442.png 768w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v2-18x10.png 18w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v2-400x230.png 400w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v2-800x460.png 800w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-three-pricing-models-behind-a-quote\"><\/span>The three pricing models behind a quote<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Creators rarely pull a number from thin air. Most quotes are built on one of three formulas, and knowing them helps both sides negotiate from the same logic.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-follower-based-flat-fee\"><\/span>1. Follower-based flat fee<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">The simplest model: a fixed fee per deliverable tied to audience size, which is what the rate card above describes. It is easy to budget but rewards follower counts rather than results, which is risky when fake followers are common (more on that below).<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-engagement-based-pricing\"><\/span>2. Engagement-based pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Shopify&#8217;s 2026 pricing guide uses the formula <em>followers \u00d7 engagement rate \u00d7 rate per engagement<\/em>, with rate-per-engagement typically 10\u201315 cents in beauty and fashion and 5\u20138 cents in general lifestyle. Its worked example: a 50,000-follower creator with 3% engagement at $0.10 per engagement gives a $150 base, and usage rights, exclusivity and a rush fee lift the total to $325 (<a href=\"https:\/\/www.shopify.com\/blog\/influencer-pricing\" target=\"_blank\" rel=\"noopener\">Shopify<\/a>).<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-cpm-or-view-based-pricing\"><\/span>3. CPM or view-based pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Video creators increasingly price on views. Influencer Marketing Hub cites $50\u2013100 per 1,000 views as an alternative YouTube benchmark. A creator whose sponsored integrations average 40,000 views would therefore land around $2,000\u20134,000 per video. Shopify&#8217;s example applies a $10\u201320 CPM to beauty content on TikTok: 100,000 views at $15 CPM equals $1,500.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"524\" src=\"https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v3.png\" alt=\"Three ways to price a creator\" class=\"wp-image-369\" srcset=\"https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v3.png 1200w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v3-300x131.png 300w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v3-1024x447.png 1024w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v3-768x335.png 768w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v3-18x8.png 18w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v3-400x175.png 400w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v3-800x349.png 800w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"add-ons-that-change-the-price\"><\/span>Add-ons that change the price<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">The base fee usually covers creation plus one organic post on the creator&#8217;s own channel. Everything else is negotiated separately, and it is where budgets most often blow out.<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Usage rights.<\/strong> Reposting on brand channels, running the content as a paid ad or using it on a website costs extra. Perpetual, unlimited usage carries the highest premium (<a href=\"https:\/\/www.shopify.com\/blog\/influencer-pricing\" target=\"_blank\" rel=\"noopener\">Shopify<\/a>). Always define channels and duration in writing.<\/li><li><strong>Whitelisting or Spark Ads.<\/strong> Running ads through the creator&#8217;s handle is a form of usage right and should be scoped by duration and spend.<\/li><li><strong>Exclusivity.<\/strong> Blocking competitors raises the price &#8220;quite a bit,&#8221; per Influencer Marketing Hub. Shopify notes campaign exclusivity windows of two to seven days are common; category-wide or multi-month exclusivity costs much more.<\/li><li><strong>Format and effort.<\/strong> Long-form video, scripted integrations and live streams cost more than static posts or Stories.<\/li><li><strong>Timing.<\/strong> Peak seasons such as holidays or major sporting events carry a premium, and rush turnarounds typically add a fee.<\/li><li><strong>Agency margin.<\/strong> If a talent manager or agency is involved, their fee sits on top of the creator&#8217;s rate.<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"adjust-every-quote-for-fake-followers\"><\/span>Adjust every quote for fake followers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">A follower-based quote is only fair if the followers are real. The <a href=\"https:\/\/sociavault.com\/labs\/reports\/fake-follower-study-2026\" target=\"_blank\" rel=\"noopener\">SociaVault Fake Follower Study 2026<\/a>, which analyzed 100,000 Instagram and TikTok accounts, found that 37.2% of followers show signs of being inauthentic, rising from 27.6% among nano accounts to 48.3% in the 100K\u2013500K band. Instagram (41.8%) scored worse than TikTok (32.6%).<\/p>\n\n<p class=\"wp-block-paragraph\">Here is what that means for price. The example below is illustrative: it applies SociaVault&#8217;s tier averages to hypothetical quotes that sit inside the Influencer Marketing Hub ranges.<\/p>\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Illustrative creator<\/th><th>Quote<\/th><th>Nominal cost per 1K followers<\/th><th>Avg. inauthentic share (tier)<\/th><th>Cost per 1K authentic followers<\/th><\/tr><\/thead><tbody><tr><td>Nano, 8,000 followers<\/td><td>$300<\/td><td>$37.50<\/td><td>27.6%<\/td><td>$51.80<\/td><\/tr><tr><td>Micro, 40,000 followers<\/td><td>$2,000<\/td><td>$50.00<\/td><td>34.9%<\/td><td>$76.80<\/td><\/tr><tr><td>Mid, 80,000 followers<\/td><td>$5,000<\/td><td>$62.50<\/td><td>41.3%<\/td><td>$106.50<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Source: tier averages from <a href=\"https:\/\/sociavault.com\/labs\/reports\/fake-follower-study-2026\" target=\"_blank\" rel=\"noopener\">SociaVault, Fake Follower Study 2026<\/a>; quotes are hypothetical examples within <a href=\"https:\/\/influencermarketinghub.com\/influencer-rates\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing Hub<\/a> ranges.<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">The practical rule: ask for audience analytics (screenshots or a read-only insights link), check comment quality, and price on authentic reach or views where you can. SociaVault found comment-quality analysis was the most accurate single fraud signal in its study.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-casino-and-betting-creators-charge\"><\/span>What casino and betting creators charge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">iGaming pricing follows different logic because most deals are performance-linked and restricted to licensed markets. Streamers are usually paid through CPA, RevShare, a hybrid of both, or a minimum guaranteed fee (MGF). The <a href=\"https:\/\/pmaffiliates.com\/partnership-with-casino-streamers-detailed-guide-for-2026\/\" target=\"_blank\" rel=\"noopener\">Parimatch Affiliates 2026 guide<\/a> puts MGFs at $1,000\u20134,000 per month for streamers with a 15\u201320K audience and recommends keeping 20\u201330% of budget on RevShare to limit downside.<\/p>\n\n<p class=\"wp-block-paragraph\">Rates also depend on what a creator is legally allowed to do. Ontario bars influencers likely to appeal to minors from igaming ads, Germany allows only GGL-whitelisted operators to advertise, and Brazil&#8217;s Senate is debating a sweeping ad ban. A creator whose audience sits in restricted markets is worth less to a licensed operator, whatever the follower count. Our explainer on <a href=\"https:\/\/influencers.network\/es\/blog\/igaming-influencers\/casino-streamer-deals-cpa-revshare-hybrid\/\">how casino streamer deals work<\/a> covers each model in detail.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-price-a-deal-in-five-steps\"><\/span>How to price a deal in five steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"734\" src=\"https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v4.png\" alt=\"How to price an influencer deal\" class=\"wp-image-370\" srcset=\"https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v4.png 1200w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v4-300x184.png 300w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v4-1024x626.png 1024w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v4-768x470.png 768w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v4-18x12.png 18w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v4-400x245.png 400w, https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-v4-800x489.png 800w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<ol class=\"wp-block-list\"><li><strong>Anchor on the market range<\/strong> for the creator&#8217;s tier and platform using the rate card above.<\/li><li><strong>Cross-check with engagement or CPM<\/strong> using average views or engagements from the last 10\u201315 posts, not the best-performing one.<\/li><li><strong>Discount for audience quality<\/strong> and geography: followers outside your target markets add little value.<\/li><li><strong>Price add-ons explicitly:<\/strong> usage rights, whitelisting, exclusivity and rush fees as separate line items.<\/li><li><strong>Tie part of the fee to results<\/strong> with promo codes or tracked links. Promo codes (45.9%) and affiliate links (26.0%) are the most common measurement methods in the 2026 benchmark.<\/li><\/ol>\n\n<p class=\"wp-block-paragraph\">For creators wondering how much influencers charge at their own size, the same steps work in reverse: publish a rate card with base prices per format and a clear add-on menu, and back it with current analytics. Our post on <a href=\"https:\/\/influencers.network\/es\/blog\/how-much-does-instagram-pay-for-1000-views\/\">how much Instagram pays for 1,000 views<\/a> explains why brand deals, not platform payouts, drive most creator income.<\/p>\n\n<p class=\"wp-block-paragraph\">Creator-educator Roberto Blake walks through how creators can set rates for sponsored content and brand deals in this video.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Much to Charge for Influencer Brand Deals and Sponsored Content\" width=\"749\" height=\"421\" src=\"https:\/\/www.youtube.com\/embed\/dJYQzqC1Hmk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"disclosure-is-part-of-the-price\"><\/span>Disclosure is part of the price<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Every paid post must be clearly labeled. In the US, the FTC&#8217;s Endorsement Guides (revised 2023) require clear and conspicuous disclosure (see the FTC&#8217;s <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/disclosures-101-social-media-influencers\" target=\"_blank\" rel=\"noopener\">Disclosures 101 for Social Media Influencers<\/a>), and the UK requires #ad labeling under ASA and CMA guidance. Budget for compliance review, especially in gambling, where ads featuring people of strong appeal to under-18s are banned in the UK.<\/p>\n\n<div class=\"wp-block-group in-rg-note has-background\" style=\"border-radius:10px;border-left-color:#eb6834;border-left-width:5px;border-left-style:solid;background-color:#fdf4ec;padding-top:16px;padding-right:24px;padding-bottom:4px;padding-left:24px;font-size:15px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\"><strong>18+ | Play responsibly.<\/strong> Gambling involves risk and should never be seen as a way to make money. Only work with operators licensed in the viewer&#8217;s jurisdiction. Help: <a href=\"https:\/\/www.begambleaware.org\/\" rel=\"nofollow noopener\" target=\"_blank\">BeGambleAware<\/a>, <a href=\"https:\/\/www.ncpgambling.org\/\" rel=\"nofollow noopener\" target=\"_blank\">NCPG (1-800-GAMBLER)<\/a>, <a href=\"https:\/\/www.jugarbien.es\/\" rel=\"nofollow noopener\" target=\"_blank\">JugarBien<\/a>.<\/p><\/div><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"frequently-asked-questions\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-much-does-an-influencer-with-10000-followers-charge\"><\/span>How much does an influencer with 10,000 followers charge?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">A creator at the nano\/micro boundary typically charges somewhere around $100\u2013500 per Instagram post or $200\u20131,000 per TikTok video, per Influencer Marketing Hub. Engagement, niche and add-ons such as usage rights can move the price outside that range.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"is-tiktok-more-expensive-than-instagram\"><\/span>Is TikTok more expensive than Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">At the nano level, TikTok&#8217;s published range ($200\u20131,000) starts higher than Instagram&#8217;s ($100\u2013500). From micro upward the two converge, and at the mega tier both start around $10,000 per post.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"should-i-pay-per-post-or-per-view\"><\/span>Should I pay per post or per view?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Per-view (CPM) pricing ties cost to actual reach and suits video creators with stable view counts. Flat fees are simpler for one-off posts. Many brands combine a modest flat fee with a performance bonus tied to views, codes or tracked links.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"are-usage-rights-included-in-an-influencers-rate\"><\/span>Are usage rights included in an influencer&#8217;s rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Usually not. The base rate normally covers organic posting on the creator&#8217;s channel. Reposting, paid ads, whitelisting and exclusivity are negotiated as extras, with duration and channels specified in the contract.<\/p>\n\n<p class=\"wp-block-paragraph\">Brands can compare creators by tier, platform and market in the <a href=\"https:\/\/influencers.network\/es\/influencer-database\/\">influencers.network influencer database<\/a>. Creators can list a profile for free and let brands find them.<\/p>","protected":false},"excerpt":{"rendered":"<p>How much do influencers charge in 2026? Per-post rates for Instagram, TikTok, YouTube and X by tier, plus add-ons, CPM math and fake-follower adjustments.<\/p>","protected":false},"author":5,"featured_media":371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[137,6,139,138,140,124],"class_list":["post-372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","tag-influencer-rates","tag-instagram","tag-pricing","tag-rate-card","tag-tiktok","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Do Influencers Charge in 2026? Rate Card by Tier - Where Publishers &amp; Influencers Meet<\/title>\n<meta name=\"description\" content=\"How much do influencers charge in 2026? 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Per-post rates for Instagram, TikTok, YouTube and X by tier, plus add-ons, CPM math and fake-follower adjustments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/influencers.network\/es\/blog\/influencer-marketing\/influencer-rates-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Where Publishers &amp; Influencers Meet\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-26T15:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/influencers.network\/wp-content\/uploads\/2026\/09\/influencer-rates-2026-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claudio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claudio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/influencers.network\/blog\/influencer-marketing\/influencer-rates-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/influencers.network\/blog\/influencer-marketing\/influencer-rates-2026\/\"},\"author\":{\"name\":\"Claudio\",\"@id\":\"https:\/\/influencers.network\/#\/schema\/person\/0199462403a38643a237767b83ec5f2e\"},\"headline\":\"How Much Do Influencers Charge in 2026? 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